Find out what your paid media is actually worth.
Measurement and attribution for consumer and subscription businesses.
Your ad platforms report more revenue than your bank account shows. Every channel claims the same customer. Tests run for months without concluding.
This usually isn't a strategy problem. It's a measurement problem — and it's fixable.
What I do
- Measurement audit
- Find where tracking is broken, double-counted, or silently wrong. Most accounts overstate performance by a wide margin, and the gap is decision-relevant.
- Incrementality
- Holdouts and geo tests that show what your spend actually caused, not what the platform claims credit for.
- Retention & cohort analytics
- Cancellation patterns, winback, and cohort economics for recurring-revenue businesses.
Background
I spent four years as a data scientist at Macy's Technology working on CRM, paid media, loyalty, and operations — running experiments and causal analysis on marketing spend at scale. Before consulting, I was a Lead Data Scientist building measurement systems and production ML.
I work directly with founders. No account managers, no junior staff.
Get in touch
Or email [email protected]